Gemini 3.8 reached AI Mode on September 2, limited to Google AI Pro and Ultra subscribers. What it changes for your site, and what it leaves alone.
GEO
Markdown for AI Crawlers Only Draws SEO Tools
John Mueller only sees SEO tools asking for markdown on his test sites, and the one controlled experiment published finds no significant gap.
ChatGPT Is Now a Search Engine in EU Law
The European Commission classed ChatGPT as a search engine on 31 August. What the 159.1 million figure means and what a young site can do with it.
Blocking Your Site From AI Responses: What You Lose
A Search Console control keeps your site out of AI responses on Google. What it really cuts, what it leaves alone, and the finer levers to use instead.
OpenAI Licensing Means 48% More ChatGPT Citations
OpenAI licensing means 48% more ChatGPT citations across 129 million citations analysed. The edge vanishes on Google AI Overviews and on Perplexity.
AI Overviews Sources: What the Top 50 Really Share
AI Overviews sources share one format: extractable data. The Ahrefs top 50 sorted into six families, and the GEO strategy a normal site can copy.
AI Overviews in France Are Already Cutting Clicks
AI Overviews in France: Ahrefs measures a 23.1% drop in click-through rate for the most exposed sites, nine days after launch.
Reddit Citations Collapse Inside ChatGPT Search
Reddit citations fell from 3.83% to 0.52% in ChatGPT Search in four days. What that break says about visibility you do not own.
Query Fan-Out: Google Says No Optimisation Is Needed
Query fan-out: Google describes the mechanism in its documentation, then writes that no special optimisation is needed. What actually follows from it.
Microsoft Clarity Ties AI Scraping to Your Visits
Microsoft Clarity now ties AI bot scraping volume to the referral traffic it returns. The published example shows six thousand hits for a single visit.









