Ahrefs measures 0.664 correlation for brand mentions against 0.218 for backlinks in AI Overviews. What that changes when you are starting from zero.
GEO
Comparison Lists Get Cited More Than Your Own Site
Comparison lists supplied 72.4% of citations across two tracked experiments on four engines. What that changes for a site with no PR budget.
AI Contribution: Google Pays Some Publishers
AI Contribution pays publishers whose content feeds Google’s AI answers. What the pilot actually covers, and what a small site can expect from it.
Google’s Dreambeans Summarizes Before Anyone Clicks
Dreambeans, Google’s personalised feed, is now open to every free account in the US. What that summary layer changes for the traffic reaching your site.
AI Citations: Only 12% of Pages Rank in Google’s Top 10
Across 15,000 prompts, Ahrefs measures 12% overlap between AI citations and Google’s top 10. The per-engine spread, and the AI Overviews exception.
AI Search: DeepMind Tests a New Way to Rank Pages
Google DeepMind researchers propose replacing the two ranking stages with a single language model. What the paper says, and what it carefully does not.
Specialized Indexes Decide Which Sites ChatGPT Cites
ChatGPT does not query one database. It runs twelve specialized indexes split by subject area, and that changes how you check whether your page is seen.
AI Chatbots Cancel as Many Sales as They Create
AI chatbots talked 57.5% of users out of a purchase, against 57.51% who bought on a recommendation. What that split means for a small site.
GEO Favours Pages That Answer In One Sentence
Across 7,387 citations, product pages take 24%. What GEO really rewards in the structure of a page, and what the study does not prove.
AI Answers Fill Your Gaps With a Competitor
AI answers about a thinly documented company borrow a competitor’s data. Duane Forrester maps the four substitutions and the test that exposes them.









