AI crawlers from ChatGPT and Claude do not run JavaScript. What they get from your pages, a two-minute test, and what to fix depending on your site.
Everything About GEO
Brand Mentions Beat Backlinks in AI Answers
Ahrefs measures 0.664 correlation for brand mentions against 0.218 for backlinks in AI Overviews. What that changes when you are starting from zero.
AI Citations: Only 12% of Pages Rank in Google’s Top 10
Across 15,000 prompts, Ahrefs measures 12% overlap between AI citations and Google’s top 10. The per-engine spread, and the AI Overviews exception.
GEO Favours Pages That Answer In One Sentence
Across 7,387 citations, product pages take 24%. What GEO really rewards in the structure of a page, and what the study does not prove.
Blocking Your Site From AI Responses: What You Lose
A Search Console control keeps your site out of AI responses on Google. What it really cuts, what it leaves alone, and the finer levers to use instead.
AI Overviews Sources: What the Top 50 Really Share
AI Overviews sources share one format: extractable data. The Ahrefs top 50 sorted into six families, and the GEO strategy a normal site can copy.
Query Fan-Out: Google Says No Optimisation Is Needed
Query fan-out: Google describes the mechanism in its documentation, then writes that no special optimisation is needed. What actually follows from it.
LLM Traffic Does Not Convert Better Than Google
LLM traffic converts at 4.87% against 4.60% for organic, a gap the statistical test rates as not significant across 54 sites.
How the ChatGPT Index Picks the Pages It Cites
The ChatGPT index is not fed by Bing. How it picks the pages it cites, what the shared read cache does, and what actually matters for a young site.
Agentic Browsing: PageSpeed’s New Score for AI Agents
Agentic browsing: the new PageSpeed score that checks whether AI agents can read your site. What it tests, why it is experimental, and what to fix.









