Chapter 8 of the learn SEO course: search intent in four families, informational, commercial, transactional, navigational, and how to read it in results.
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What a Keyword Is (and Why Some Are Worth Gold)
Chapter 7 of the learn SEO course: what a keyword really is, why intent beats volume, and how to build your first list without spending a penny.
Google Search Console: The Free Tool You Must Master
Chapter 6 of the learn SEO course: what Google Search Console is for, domain or URL prefix, and the four reports that genuinely matter at the start.
E-E-A-T: What Google Actually Wants From Your Site
Chapter 5 of the learn SEO course: where E-E-A-T comes from, why no score is attached to your domain, and the three questions to ask each page.
Google Algorithms in Plain English
Chapter 4 of the learn SEO course: what Google algorithms actually are, what a core update really changes, and how to think about it as a beginner.
Reading a Search Results Page: SERP, PAA, Featured Snippets
Chapter 3 of the learn SEO course: what sits on a Google results page, how to read featured snippets, People Also Ask boxes and the generative blocks.
What Indexing Really Means (and Why Google Sometimes Refuses Your Pages)
Chapter 2 of the learn SEO course: what indexing is, why a page that is online can stay invisible to Google, and how to check it in Search Console.
SEO in 2026: Learn the Game Before You Play
First chapter of the course to learn SEO in 2026: how Google works, what GEO changes, and the mindset to start from zero.