AI answers about a thinly documented company borrow a competitor’s data. Duane Forrester maps the four substitutions and the test that exposes them.
AI citations
ChatGPT Is Now a Search Engine in EU Law
The European Commission classed ChatGPT as a search engine on 31 August. What the 159.1 million figure means and what a young site can do with it.
Blocking Your Site From AI Responses: What You Lose
A Search Console control keeps your site out of AI responses on Google. What it really cuts, what it leaves alone, and the finer levers to use instead.
Reddit Owns 84% of Discussions and Forums
Three sites take 76.75% of Google’s discussions and forums box. What the Ahrefs study measures, and what a young site can realistically expect from it.
OpenAI Licensing Means 48% More ChatGPT Citations
OpenAI licensing means 48% more ChatGPT citations across 129 million citations analysed. The edge vanishes on Google AI Overviews and on Perplexity.
AI Overviews Sources: What the Top 50 Really Share
AI Overviews sources share one format: extractable data. The Ahrefs top 50 sorted into six families, and the GEO strategy a normal site can copy.
Reddit Citations Collapse Inside ChatGPT Search
Reddit citations fell from 3.83% to 0.52% in ChatGPT Search in four days. What that break says about visibility you do not own.
AI Visibility Skips 5% of Strong SEO Brands
AI visibility tracks SEO for 9 brands out of 10. Yet 471 brands with solid search authority stay almost absent from AI answers.
ChatGPT Recommendations Are Set Before the Search
ChatGPT recommendations come from memory first: in 21 of 27 conversations, its opening query already named brands the user never mentioned.
LLM Traffic Does Not Convert Better Than Google
LLM traffic converts at 4.87% against 4.60% for organic, a gap the statistical test rates as not significant across 54 sites.









