Chapter 5 of the learn SEO course: where E-E-A-T comes from, why no score is attached to your domain, and the three questions to ask each page.
SEO/GEO Training
LLM Traffic Does Not Convert Better Than Google
LLM traffic converts at 4.87% against 4.60% for organic, a gap the statistical test rates as not significant across 54 sites.
Google Algorithms in Plain English
Chapter 4 of the learn SEO course: what Google algorithms actually are, what a core update really changes, and how to think about it as a beginner.
Reading a Search Results Page: SERP, PAA, Featured Snippets
Chapter 3 of the learn SEO course: what sits on a Google results page, how to read featured snippets, People Also Ask boxes and the generative blocks.
How the ChatGPT Index Picks the Pages It Cites
The ChatGPT index is not fed by Bing. How it picks the pages it cites, what the shared read cache does, and what actually matters for a young site.
Agentic Browsing: PageSpeed’s New Score for AI Agents
Agentic browsing: the new PageSpeed score that checks whether AI agents can read your site. What it tests, why it is experimental, and what to fix.
What Indexing Really Means (and Why Google Sometimes Refuses Your Pages)
Chapter 2 of the learn SEO course: what indexing is, why a page that is online can stay invisible to Google, and how to check it in Search Console.
Why AI Cites the Long YouTube Video Most
The long-form YouTube video captures 94% of AI citations. Why the format is still open to beginners, and how to aim for a citation.
The AI Overviews Guide: What Changes for Your Site
A complete AI Overviews guide: what changed, the real impact on your traffic, and how to get cited by Google’s AI search when you’re a beginner.
Topical Authority: Why AI Cites Topic Leaders
Topical authority decides who AI cites. A study of 1,094 categories shows 85% of subjects still have no clear owner.









