Ahrefs measures 0.664 correlation for brand mentions against 0.218 for backlinks in AI Overviews. What that changes when you are starting from zero.
SEO for beginners
Comparison Lists Get Cited More Than Your Own Site
Comparison lists supplied 72.4% of citations across two tracked experiments on four engines. What that changes for a site with no PR budget.
AI Contribution: Google Pays Some Publishers
AI Contribution pays publishers whose content feeds Google’s AI answers. What the pilot actually covers, and what a small site can expect from it.
Your Core Web Vitals Improve Without a Site Rebuild
Your Core Web Vitals recover without a rebuild. The thresholds, where to read the real values, and the WordPress fixes to apply in the right order.
Google’s Dreambeans Summarizes Before Anyone Clicks
Dreambeans, Google’s personalised feed, is now open to every free account in the US. What that summary layer changes for the traffic reaching your site.
Changing a WordPress URL Breaks Your Existing Links
Editing a published WordPress URL deletes the old address without warning. The three cases that justify it, and the steps in the order they belong.
AI Citations: Only 12% of Pages Rank in Google’s Top 10
Across 15,000 prompts, Ahrefs measures 12% overlap between AI citations and Google’s top 10. The per-engine spread, and the AI Overviews exception.
AI Overviews Cost Wikipedia 100 Million Visits a Month
A University of Washington study puts the drop in Wikipedia search referrals at 5% since AI Overviews. What the method proves, and where Google pushes back.
What a Keyword Is (and Why Some Are Worth Gold)
Chapter 7 of the learn SEO course: what a keyword really is, why intent beats volume, and how to build your first list without spending a penny.
AI Search: DeepMind Tests a New Way to Rank Pages
Google DeepMind researchers propose replacing the two ranking stages with a single language model. What the paper says, and what it carefully does not.









