Dreambeans, Google’s personalised feed, is now open to every free account in the US. What that summary layer changes for the traffic reaching your site.
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AI Overviews Cost Wikipedia 100 Million Visits a Month
A University of Washington study puts the drop in Wikipedia search referrals at 5% since AI Overviews. What the method proves, and where Google pushes back.
AI Search: DeepMind Tests a New Way to Rank Pages
Google DeepMind researchers propose replacing the two ranking stages with a single language model. What the paper says, and what it carefully does not.
Google Degrades Its Own Search Results in Europe
Google reshaped its search results across the European Union on September 8 and calls it the largest quality drop in twenty-nine years. What it changes for your site.
AI Overviews: Le Monde Reports No Audience Drop
The head of France’s Le Monde group reports no audience drop since AI Overviews launched, while publisher bodies quote 33% to 38% traffic losses.
Ranking Factors Survey: Relevance Beats Backlinks
131 SEO professionals scored 103 ranking factors. Relevance comes first, backlinks stay close behind, meta descriptions come last.
Ranking Recovery After a Fix Takes Several Months
Ranking recovery after a fix takes several months, John Mueller said on Reddit. Why the delay swings so widely depending on what you repaired.
Gemini 3.8 Lands in AI Mode for Paid Users
Gemini 3.8 reached AI Mode on September 2, limited to Google AI Pro and Ultra subscribers. What it changes for your site, and what it leaves alone.
Reddit Owns 84% of Discussions and Forums
Three sites take 76.75% of Google’s discussions and forums box. What the Ahrefs study measures, and what a young site can realistically expect from it.
Google Redirects Your Clicks Through google.com/goto
Google redirects search result clicks through a google.com/goto page. What we know about the detour, why it exists, and what it may change for your stats.