Rank tracking tools are losing data: Nozzle reports about 80% less, Sistrix is slowing down. Why your charts may mislead you, and what to check.
Your Business Profile May Now Open With an AI Summary
Google is testing an AI Overview at the top of mobile Business Profiles. Why it leans on your own website, and what small businesses should check now.
Breadcrumbs in WordPress: Rank Math Adds Them for You
Breadcrumbs take a few settings in Rank Math. Schema module, options, theme display and a final check in Google’s Rich Results Test.
AI Training Opt-Out on Cloudflare Keeps You on Google
Cloudflare now separates AI training from search at Google and Apple. What the Disallow AI Training setting does and what is still worth checking.
Brand Mentions Beat Backlinks in AI Answers
Ahrefs measures 0.664 correlation for brand mentions against 0.218 for backlinks in AI Overviews. What that changes when you are starting from zero.
Comparison Lists Get Cited More Than Your Own Site
Comparison lists supplied 72.4% of citations across two tracked experiments on four engines. What that changes for a site with no PR budget.
AI Contribution: Google Pays Some Publishers
AI Contribution pays publishers whose content feeds Google’s AI answers. What the pilot actually covers, and what a small site can expect from it.
Your Core Web Vitals Improve Without a Site Rebuild
Your Core Web Vitals recover without a rebuild. The thresholds, where to read the real values, and the WordPress fixes to apply in the right order.
Google’s Dreambeans Summarizes Before Anyone Clicks
Dreambeans, Google’s personalised feed, is now open to every free account in the US. What that summary layer changes for the traffic reaching your site.
Changing a WordPress URL Breaks Your Existing Links
Editing a published WordPress URL deletes the old address without warning. The three cases that justify it, and the steps in the order they belong.









